Canon – Truthmark
Truthmark is a global database created to stop misuse of images to fuel fake news. Using digital fingerprint technology pro photographers are able to attach their true story, making sure that whenever their images travel the world, the true story will follow. Furthermore, the initiative gives journalists and the general public a tool to verify and analyse images before using them to support or illustrate a narrative.
1x Bronze Cannes Lions, 4x One Show Finalist, Contagious Campaign of the Week, 1x Gold Creative Circle.
One iconic Pulitzer-winning photo traveled the world, but the true story didn’t follow.
Conceived during lockdown and done by virtual collaboration from Denmark to Pakistan.
Role:
Creative lead with Clara Prior-Knock
Credits:
Creative Chairman: Lars Samuelsen
Strategy: Patrick Poulsen
Motion & Editing: Mathias Nielsen
Digital Director: Kasper Nielsen
Project Management: Pernille Tramp
Art Director: Carl Angelo
Client Service Director: Josephine Winther-Poupinel
Agency: Uncle Grey