Canon – Ready. Set. Quit.

Going all in on your passion can be a challenge. Especially if that passion is photography and you don’t have the professional equipment for it. So to help, we offered top-of-the-line equipment in return for a resignation letter. Four letters was chosen and sent to four different employers. We then enrolled the recent quitters in a mentorship program to learn the tricks of the trade. 

2x Silver Creative Circle, Contagious Campaign of the Week.