Danske Bank – Silly Money

The biggest bank in Denmark, like most banks, didn’t resonate well with younger audiences. So when they wanted to talk about getting started with investing, we conducted a study to help find the some of the silly money many of us unknowingly spend. The study showed that 52% of us buy take-away even when the fridge is full, 22% pay for a streaming service they never use, and 38% of us never return the that thing we bought, but never used. The TVC was supported by DOOH highlighting different spending insights. Luckily it resonated and money was invested.