IIHF - Home Field Auction

With less than 5000 danish hockey players, and a target of 300.000 sold tickets, Denmark was not the most obvious country to host the Ice hockey World Championship in 2018. So we decided to auction off our homeground to the country with the best offer. That resulted in 520.000 people visiting the event, 165 countries broadcasting it, generating 967.000.000 Dkk in tourism revenue. Okay, maybe there where other factors at play, but who can prove it?